Typography - Task 3: Type Design and Communication
09.06.2025 - 23.06.2025（Week 8 - Week 10)
Lee Xiang Ling / 0384095
Typography / Bachelor of Design (Honours) in Creative Media / Taylors University
Task 3 / Type Design and Communication
Typography / Bachelor of Design (Honours) in Creative Media / Taylors University
Task 3 / Type Design and Communication
LIST / JUMPLINK
LECTURES
INSTRUCTIONS
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EXERCISES
We have learned some font-related structures in our previous lectures, but there are still some things I don’t understand, so I think I should search for some information online to help me complete this assignment.
RESEARCH
1. Typography Basic
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| Fig. 1 - Research 1_JPG, Week07 (4/6/2025) |
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| Fig. 2 - Research 2_JPG, Week07 (4/6/2025) |
2. Serif and San Serif
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| Fig. 3 - Research 3_JPG, Week07 (4/6/2025) |
3. Form and Proportion of Letter
Fig. 4 & 5 - Research 4 & 5_JPG, Week07 (4/6/2025)
DECONSTRUCTION OF LETTERS
We selected one of the ten fonts provided by Mr Vinod and analyzed its H, o, b, and g letters in Adobe Illustration. I chose Adobe Caslon Pro - Regular for parsing.
Fig. 6-9 - Deconstruction of Letters_PNG, Week07 (7/6/2025)
SKETCHES
FEEDBACKS
General Feedback: Discuss the deadline for Task 2, explain some basic knowledge of fonts, and comment on our font sketches and demonstrate. Our choice of writing style and the combination of digital process will affect the final result, so we need to practice constantly to find a suitable style or find a style we like to study.
Specific Feedback: Blackletter calligraphy can be used as a reference. This font is very difficult and complex. It needs to be studied and practiced to avoid spending too much time.
Week 9
General Feedback: This week we were mainly about the freeback assignment for Task 3 Type Design. The common problems students had were font proportions, shape consistency, etc. We should focus more on lowercase letters because they are actually more challenging than uppercase letters.
Specific Feedback: This is a valiant attempt at calligraphy letters, and the overall effect is good, but it can be taken a step further. Try not to use too many curves to express the fonts, and their vertical lines also need to remain consistent. Mr Vinod also showed the calligraphy fonts he had made for reference.
Week 10
General Feedback:
Specific Feedback:
General Feedback:
Specific Feedback:
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