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DIGITAL PHOTOGRAPHY AND IMAGING -- Week 07

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05.06.2025  (Week 07) Lee Xiang Ling / 0384095 Digital Photography and Imaging / Bachelor of Design in Creative Media / Taylors University Week 7 —  Colour Theory & Poster Design (Part 2) Lecture COLOUR THEORY Colour theory is both a science and an art, explaining how humans perceive color and how it is expressed and communicated artistically and emotionally.      Fig. 1&2 - Colour Wheel 1. RGB vs CMYK Fig. 3 - RGB vs CMYK RBG - It is used to display on your computer screen - It is a additive color mixing model. Colour is made by mixing red, green, and blue (RGB) light at different intensities. TVs, screens, and projectors use RGB as primary colours. Fig. 4 - The colour of RGB CMYK - Cyan, magenta, yellow and black ( CMYK ) are the primary colors of printing.  - It is the subtractive color mixing model.  Colour is created by subtracting light in the CMYK system, which is used...
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DIGITAL PHOTOGRAPHY AND IMAGING -- Week 06

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26.05.2025  (Week 06) Lee Xiang Ling / 0384095 Digital Photography and Imaging / Bachelor of Design in Creative Media / Taylors University Week 6 —  Photography Basic & Poster Design (Part 1) Tutorial PHOTOGRAPHY BASIC Lecture POSTER DESIGN Today, we mainly learn about the basic principles of poster design. What is the principles of poster design?  It is the rules that a designer must follow to create an effective and attractive composition.  Of course, a good design does not necessarily have to strictly follow these rules.  Some absolutely mind-blowing designs ignore one or more of the principles of design in order to create an attract and effective work. 1. EMPHASIS Fig. 1.1 - Example of Emphasis 2. BALANCE AND ALIGNMENT Fig. 1.2 - Example of Balance and Alignment 3. CONTRAST Contrast makes a design stand out and easier ...
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DIGITAL PHOTOGRAPHY AND IMAGING -- Week 05

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19.05.2025  (Week 05) Lee Xiang Ling / 0384095 Digital Photography and Imaging / Bachelor of Design in Creative Media / Taylors University Week 5 — Practical (Double Exposure) & Double Exposure  Lecture Double Exposure Double Exposure is a technique that merging multiple images, often seen in silhouette images. It can create surreal, emotional or humorous effects. Fig 1.1 - Example of Double Exposure Although the double exposure effect looks complicated, it can actually be easily achieved with your camera or Photoshop, and you don’t even need a dedicated double exposure camera. 1. Using the Tilt-Shift Effect Transform your photos into soft works of art. It can blur one of your photos instead of the entire image. To add this feature, go to Filter > Blur Gallery > Tilt-Shift. Fig 1.2 - Example of using the Tilt- Shift Effect into a soft work 2. Create fake ...
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